IT Cosmetics Superhero Volumizing Mascara for Sensitive Eyes

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IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results! Results observed in a consumer panel survey.

Skin-Loving Ingredients: Infused with Super Black pigment, collagen, biotin and peptides condition as you coat.

Developed with Plastic Surgeons & Dermatologists: "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

Find the Best Mascara for You! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara: Elastic Stretch Technology stretches the look of your lashes wider and longer. Lash-changing power brush wraps each lash in a lengthening cape of color. REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume. 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara: Intensely saturated black pigment delivers bold definition. Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake. Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum: Volumized, defined lashes instantly. Gentle removal for less lash loss. Lash-loving formula for soft, cared-for lashes. REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes. 93% say lashes look fuller.

Superhero Lash Blowout Hello Lashes+ Tightline Add to Cart | See Details | Add to Cart | Add to Cart

Customer Reviews 4.5 out of 5 stars 11,009 | 3.9 out of 5 stars 629 | 4.4 out of 5 stars 1,369

Price $16.80 | $27.00 | $21.60

Description Super volume and length mascara | Salon lift and separation mascara | Lash-loving mascara with built-in lash care serum | 3-in-1 Lash primer, eyeliner and mascara

Benefit Length + volume | Lift + separation | Instant volume + definition | Ultra-separation & length

Brush Lash-changing power brush | Salon inspired microsphere roundbrush | 360° lash-wrapping Brush | Ultra-skinny wand

Formula Super buildable formula | No clump or flake formula | Lash-caring serum | Root-to-tip coverage for fuller-looking lash line

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